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The Internet for Businesses: Demystified PART 1 of 3 Many businesses, small and large, are trying to figure out this massive blob-like thing called the Internet. They know it is or should be the center of their marketing but they don't understand it. That's because they make it too complicated. It's really very simple. EWorld Franchising Franchising on the Internet? You bet. But it's not called franchising, it doesn't cost much money and it accomplishes the same thing our grandfathers did with the 600 page franchising agreements! The Four Shifts In Marketing Caused By The Internet Marketing is through the looking glass. As a consequence, everything is new. Today, October 30, 2006 CBS, mega-ad agency WPP and a host of others announced a new media initiative. The world is changing and changing fast. It's The Eyeballs Stupid Remember James Carville's famous line, "It's the economy, stupid!"? That line summed up why people in the swing vote category went for Clinton over Bush in the 92 presidential elections. The Internet and new media can be summed up similarly.

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