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Michelle Howe's Articles in Building Traffic

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How Engaging is Your Website? A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again. Stop Sabotaging the Sales Experience As business owners, we all want to have a successful sales experience with our customers. But sometimes we tend to sabotage that effort, because we try too hard to sell (both on our website and in person). Take Away the Internet Language Barrier Is there a language barrier on your Web site? No, I'm not talking about someone who doesn't speak English. I'm talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I'd call that an Internet language barrier. Why is an Office Plant Like a Website? It may seem strange to compare a website to an office plant, but there are similarities. For many business owners, their website is like an ignored office plant that dies from lack of attention.

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