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Michelle Howe's Articles

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Sell Solutions, Not Products You earn wealth by serving other people; by finding the things they want and giving it to them in the form of a product or service. Entrepreneurs who understand this secret will never have to worry about cash flow. How to Create an Impossible Website A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision. Anything you do to interfere with that decision making process is going to cause your visitor to abruptly leave the site. E-Mail: The Big Time-Waster Although e-mail is our primary tool for business communication, it wastes time and can cause miscommunication. The need to read e-mail throughout the day has become a big time-waster for companies. Most people have two or three e-mail accounts so that double or triples the time spent checking e-mails. How to Get E-Mail Successfully Delivered E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters. The sad fact is that often over 30% of messages never reach recipients because they are interpreted as spam. 5 Tips for Making the Right Impression with Email Five tips on how to create email that makes the right impression Integrated Marketing: The Key to Increasing Web Traffic Companies are just starting to understand the value of integrated marketing. It doesn't matter whether you have a product or service to sell, taking a multi-channel approach will dramatically improve the outreach to your target audience. It will bring you more new customers and help you keep the customers you already have. 5 Tips for Writing Search Engine Optimized Press Releases The Internet gives a small business's website the same visibility as a large corporation's website and online press releases work the same way. Once an online press release is distributed, it's out there in cyberspace generating hits and driving traffic to your website for years to come. How Engaging is Your Website? A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again. Do You Need a Fancy Website? It's not about how much traffic you generate, but what kind of traffic you generate. The key is to generate traffic from YOUR target audience. The people you want to visit your site are the people who would be interested in your products or services. No body else should matter. Stop Sabotaging the Sales Experience As business owners, we all want to have a successful sales experience with our customers. But sometimes we tend to sabotage that effort, because we try too hard to sell (both on our website and in person). Importance of E-Mail Signatures Every e-mail you send out is a representation of your company. Every word you write says something about your company. Therefore, every message you send needs to be professional and complete. Is Your Website Outdated? A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market. Take Away the Internet Language Barrier Is there a language barrier on your Web site? No, I'm not talking about someone who doesn't speak English. I'm talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I'd call that an Internet language barrier. Are You A Presentation Karaoke Machine? As a service provider, one of the best ways to market your business is to offer free presentations at association meetings. It's a great way to share knowledge and build relationships. However, you've got to entertain as well as inform. 11 Tips to Energize Your Website Copy Imagine; you spend thousands of dollars designing your website and no one comes. Why? It could be that you forgot about the content or you didn't invest enough in the message. Good website content delivers the right message in the right way. Why is an Office Plant Like a Website? It may seem strange to compare a website to an office plant, but there are similarities. For many business owners, their website is like an ignored office plant that dies from lack of attention.

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