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Mark Walters's Articles

  • Will Video And Audio Boost Ecommerce Profits?
    The newest trend in Internet marketing is video, audio, and animations to help keep the customer’s interest At the bottom line is every ecommerce business owner’s main concern, decreasing ROI (Return On Investment)
  • When To Expand An Ecommerce Business
    One of the most stressful aspects of business management is learning when to expand the business, and when to create a secondary stream of income Tackling this the wrong way can leave a business far behind their predicted projections
  • The Money Making Mindset
    Most entrepreneurs grew up learning about money management from their parents These people started their first businesses before they graduated high school, and rarely had time to stop building wealth to go to university or follow the crowd
  • The Art Of Ecommerce Survival
    The web is a new frontier To succeed, you must constantly think ‘out of the box’ using creativity and ingenuity over the tried and true
  • Take Your Shopping Cart To The Next Level
    A failing ecommerce business may not be the result of bad business decisions or improper management techniques No ecommerce business needs to be discarded if it is not doing well
  • Stop Bleeding Your Business’s Precious Resources - Time Management
    If you survey 1000 small businesses that failed, trends will start to emerge There are solid similarities between companies that succeed and companies that fail
  • Stop Bleeding Your Business’s Precious Resources - Financial
    Many small businesses hemorrhage money - often by not spending it It can be seductive to start spending business management money
  • Should You Put Google Ads On Your Ecommerce Site?
    One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not Many sites are using video advertisements to improve the look and feel of their sites
  • Revenue Building Strategies For Small Business
    Very few work at home or small business owners think about revenue generating In fact, if you ask most ‘how will your business generate revenue,’ most will give a vague, random answer that is based on clichés from business management and ‘How to Start a Business’ books
  • Lazy Wealth - Myth Or Fact
    Everyone has seen the websites portraying smiling people standing beside expensive cars, or relaxing on an exotic beach The ‘squeeze page’ promises that these people are earning vast amounts of money while they sleep
  • Understand Passive Business Revenue
    Revenue is not the same as income, or wealth Revenue is the money that comes into a business before expenses are paid, and a percentage of money is saved for growth is removed
  • Ecommerce Marketing Strategies For Small Businesses
    Everyone who uses the Internet or generates revenue from an ecommerce business learned that cyberspace does not operate the same as the real world does Attracting business on the net follows the rules of Celebrity PR more than the rules of business
  • Creating Multiple Streams Of Income The Right Way
    Most entrepreneurs and solo-preneurs have caught onto the new multiple streams of income trends The objective is sound
  • Avoid Being Avoided By Google
    Many small business owners are suddenly out of business when Google bans their website There are many reasons why Google does this, but the two most common are ‘black hat’ SEO tricks, and not changing the content
  • Does Outsourcing Pay In The Ecommerce World?
    It is a proven fact that outsourcing different jobs makes financial sense in the brick-and-mortar world, but when is it time to hire out work in the ecommerce world Too many small business owners cripple themselves
  • Are You A Business Opportunist?
    The definition of an opportunist is a person who takes actions, makes decisions, and incites changes without regard to principles or consequences In the business world an opportunist is someone who builds wealth by taking money, often unscrupulously, form another
  • Work At Home Professionals – Who Are You?
    Everyone has different expectations and goals for their work at home business Some people want self-fulfilment, others want to generate a passive source of income
  • Why Small Business Owners Need A Networking Group
    The number one benefit of a networking website, or group, is that it gathers resources that group of business owners knows will work, and brings together people who can make the programs work

    Surfing for Business Opportunities

    Most work at home business owners start by surfing the net, looking for business opportunities
  • What Control Do Small Business Owners Have Over Cost?
    • Have you priced your product buying from distributors, local manufacturers, wholesalers, foreign and domestic sources, and home based manufacturers

    • Have you compared all the prices they offer
  • Three Time Management Methods
    The biggest misunderstanding about time management is the concept of managing time Time passes, whether it is managed or not
  • Test Your Small Business Ownership Skills?
    There is one type of business that you can run better than anyone else in your community The trick is to identify it by measuring your skills, likes, dislikes, and passions
  • Smart Marketing Can Double Sales
    Owner of Grace Publishing, an online and print magazine company, likes to say there are three keys to creating unstoppable momentum for your business:

    - Clarity
    - Congruency
    - Consistency

    Clarity means discovering what you are designed to do We can help you do that by identifying your greatest strengths and advantages
  • Secrets Of Successful Small Business Management
    The transition from work at home professional to executive can be traumatic As work at home business people watch their businesses grow, they are forced into rolls that require more skill and education
  • Profiting From Helping Charities
    Internet marketing offers unlimited opportunities to profit by helping charities with their promotion and fundraising efforts

    The Event: A Cornucopia of Publicity Opportunities

    The easiest way to turn the press into your publicity bureau is by having an event
  • Powerful Powerpoint: Create Your Own Television Style Commercial
    A powerful advertising tool: Less than $100000, Made in 1 day, Office/Retail/Event/Trade Show
    Includes a Sample Commercial

    When we think of PowerPoint we think of business meetings where a boring succession of facts are presented in a mind numbing succession
  • Marketing Basics
    Building a business requires an in-depth knowledge of the product, competitors and customers Market research provides the business owner with a method for gathering timely and specific information on both your customers and competitors
  • Internet Joint Venture: Get Started Today
    In the internet world, instead of two companies merging, they form a joint venture

    The Commonwealth Alliance Program (CAP), businesses reported that strategic alliances (Joint Ventures) accounted for 25% of all revenues in 2005, $40 trillion dollars
  • Advertising 101
    Advertising My first business taught me the most important fact about advertising; you will never succeed without continuous advertising
  • How To Get The Press On Your Side
    The first thing you need to understand is that editors are over worked, and have a voracious appetite This means that any small business owner can take advantage of free publicity, two ways
  • Choosing The Right Internet Advertising Tools
    Internet Marketing is a daunting endeavour There are two methods of Internet Marketing, one requires a large financial investment, the other requires a large time investment
  • Internet Marketing: Cosponsorship/Joint Ventures
    Everyone is trying to save money, even the media It is relatively easy to encourage them to invest in your business, and help you promote, in exchange for making their lives easier
  • 6 Common Income Generating Mistakes
    There are five common mistakes that repeatedly cost investors any chances of building wealth Knowing how to avoid these mistakes, and preparing to build wealth can significantly increase an investors chances of building wealth
  • Avoid Seven Common Traps When Buying Lists
    For every ten people trying to start a home based business, there is at least one, so it seems, who is trying to rip them off There are so many scams on the net, and internet gurus, trying to lead prospective work at home business owners astray
  • Basic Selling 101
    Most internet businesses do not realize that the basics of selling are born within everyone They are primal, like hunting, defending, and survival instincts
  • Do You Need A Business Plan?
    One of the biggest debates among new business owners, especially work at home professionals, or investors, is whether they should create a business plan Those who do understand the need for a business plan usually make it long before they understand the dynamics of their business
  • Does Your Website Have A Squeeze Page?
    Every time webmasters and work at home business owners think they have mastered the Internet, the search engines change the rules There are two reasons for this
  • Legitimate Passive Income Venues
    The world is full of turnkey and passive income business opportunities Each one promises wealth, freedom from the drudgery of work, and dreams come true
  • How Stock Investors Stole Your Retirement
    Many people are forced to start multiple streams of income to support their retirement funds, in many cases, because stock investors used clever schemes

    Mutual funds were moderately successful until the advent of the investment retirement account and in particular the 401(k)
  • Understanding Vicious Stock Cycles
    When investing in stocks it is important to monitor the stocks to determine whether it is performing as anticipated Remember that the stock market is as unpredictable as a storm
  • Web Design For The Home Based Business
    New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition

    However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site
  • Supply And Demand Marketing In Ecommerce Ventures
    One of the hardest aspects of running a brick-and-mortar or ecommerce building is keeping tabs on supply and demand Most of the business ventures which fail involved a product with little or no demand, or the supply was so great that customers were never pressured to buy
  • A Crash Course In The ‘Success Mindset’
    Many people enter the work at home market hoping to make money Most are not even looking for a work at home business until the an email in their inbox, or a website, catches their attention
  • Local Or Global E-commerce Business
    One of the first decisions an e-commerce business owner needs to decide is whether they will experience more success as a local or a national business There are some e-commerce businesses that make millions of dollars in the local market, that would make very little in the global market
  • Avoid Being A Dot-bomb
    There is very little difference between a dot com success and a dot-bomb is a mixture of several elements taught in grade 9 business courses Most of the reasons e-commerce businesses fail are amazingly obvious, and commonly overlooked
  • The Art Of Negotiation
    Every part of our business and life requires negotiation skills The ability to negotiate will increase our successes, open up opportunities, and improve relationships
  • Reach Business Success Faster
    At one time the business community told new businesses they needed to pay their dues Brick and mortar companies still need to wait five years before they can safely withdraw any money without fear of destroying their business
  • Compare Work At Home Businesses & Jobs
    Everyone has seen the emails that link to a 'buy now' page, which is suppose to convince you to part with your money so you can learn how the product owner made it rich I'm here to tell you how they made it rich – selling the 'get rich now promise
  • Benefits Of Work At Home And Self-employment
    When we start a work at home business there are dreams of working in our pajamas, sleeping late, and retiring early Most of these expectations fall outside of reality
  • Work At Home - Article Marketing
    The new work at home trend is sweeping across the globe with the assistance of the Internet Whether the work at home business is local or international, it does pose unique marketing problems
  • The Power Of Back Linking
    Internet marketing is different than brick and mortar marketing Many articles talk about the importance of marketing tools that build back links, or inbound links
  • Online Business Marketing Tools
    There are many third party products that help online business owners maximize their website’s pre-selling marketing campaign When these are added to a website, it is important to observe a few guidelines
  • Ecommerce Credibility Building
    The new focus for many ecommerce companies is how to attract buyers, and convince them that the ecommerce site is not a scam or phishing site This can be tricky because SSL certificate logos can be copied, and websites can be duplicated
  • Guide To Online Ecommerce Marketing
    Internet marketing is easier to learn than retail marketing Anyone can learn how to market a product or an affiliate website in a short time

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