WHAT DO WE DO WITH THE HITS ONCE THEY COME OUT?

As has been posted before on RonnTorossian.com, per 2 clients who I had this discussion with today, wanted to report this… Many people ask us at 5W PR "What Do We Do With The Hits Once They Come Out":
Its been said that: "Articles are often more valuable after they are published than when they were first published."
Recommendations: Use & Utilize a Public Relations book. Select an attractive three-ring binder and place the company name and logo on the cover, such as 5WPR. Insert every product’s marketing article and include a copy of the magazine cover in which the article appeared. Place it on the CEO's desk for important visitors to view. Also make duplicates for other C-level executives and sales managers. Visitors can see the book immediately and be impressed.
Frame reprints and line your walls to impress visitors - Post articles on company Intranet to boost employee morale.
Courtesy of Odwyers (www.odwyerspr.com), 25 ways for increasing the value of articles:
1. Create a PR book articles that can be shown to editors, prospects, clients, or investors
2. Frame feature articles and display them prominently in your reception area
3. Mail copies to past and present customers
4. Include articles in your salesperson's presentation book
5. Include articles as part of direct mail pieces.
6. Use articles to handle sales objections
7. Send articles to existing dealer and manufacturer's rep networks
8. Send articles to potential dealer and manufacturer's rep networks
9. Make a prominent display of your articles in your trade show booth
10. Use the articles to establish credibility among your telemarketers
11. Many publications present awards for best products in various categories
12. Use the fact that you had articles written about your products in display ads
13. Use published articles to open doors when key prospects will not see you
14. Send articles to your banker and to key vendors
15. User articles to lure key staff away from your competitions
16. Send articles to your best customers
17. Use articles to send to your opinion leaders
18. User articles to get people who want to buy your company to pay your price
19. Use articles to get other companies to affiliate with you
20. Send articles to public officials in your area
21. Send articles of authors of books on subjects relating to your industry
22. Display your published articles on your website
23. Use your articles to get more articles published in other publications
24. Use your articles to stimulate word-of mouth
25. Place articles on appropriate public bulletin boards or blogs like RonnTorossian.com in your industry
And a final tip from Ronn Torossian – HIRE 5WPR!

By: Ronn Torossian

Article Source: http://www.directorys.uniquearticles.info

Ronn Torossian - Ronn Torossian, CEO of 5WPR shares his visions on PR in the 21st century.For Further information 5wpr: Please Visit www.5wpr.com.

Please Rate this Article Not yet Rated

More Unique Articles From - Home | Advertising

Custom Advertising Balloon: Cost Effective Means To Convey Message - By : Craig Edwin
Know More about Free Classifieds - By : Rafal24 Rafal24
Designing and updating your website and preparing and sending out mail - By :
Use Advertising Blimps To Give Challenges to Big Well Established Companies. - By : Wille Kent
Custom T-Shirt - Design your own T-Shirt for an event - By : Clint Jhonson
Custom T-Shirts - Design T-Shirt as Gifts for occasions or start your own designer label - By : Clint Jhonson
Custom T-Shirts - Make T-Shirts for Gifts - By : Clint Jhonson
Advertising Balloons Do Wonders With Your Business - By : Antonio Cambel
Get your business in the 21st century online advertising - By :
Some Useful Ideas for Your Web Design Project - By : sanjay kumar sahota

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles
Member Login
Top Authors
Submission Guidelines
Ezine Notifications
Articles RSS

About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Popular Articles

Unique Videos
Unique Search
Unique Articles

Copyright © 2007-2008 Unique Article Directories -- All Rights Reserved Worldwide
Sitemap

Accounting | Acne | Adsense | Advertising | Aerobics | Affiliate | Aging | Alternative | Articles | Attraction | Automotive | Beauty | Break-up | Business | Business-Management | Cancer-Survival | Career | Cars-and-Trucks | Cheating | Computers | Computers-and-Technology | Cooking | Culture-and-Society | Ebay | Environment | Etiquette | Family | Family-Concerns | Finance | Finances | Fitness | Food-and-Drink | Free-Tools-and-Resources | Health | Hobbies | Home | Home-Management | Humor | Inspirational/Motivational | Internet | Internet-Marketing | Jobs | Legal | Marketing | Medical-Business | Medicines-and-Remedies | Music | Opinions | Personal-Development | Pets-and-Animals | Politics | Psychology | Publishing | Recreation-and-Leisure | Relationships | Religion | Religion-and-Spirituality | Science | Self-Help | Short-Stories | Speaking | Technology | Wellness-Fitness-and-Diet | Womens-Interest | Writing |