Avoiding the Top 10 Mistakes in Website Promotion

Avoiding the Top 10 Mistakes in Website Promotion You€™re finished with your web site and you’re ready to start bringing in the customers and bringing in the big bucks. So why isn’t anyone coming? This is a question asked by thousands of web site owners every day. The simple answer is: “You’ve made a mistake in website promotion. a€ť Use these Top 10 Mistakes to get yourself, and your web site, on the road to recovery:
• Keywords and Phrases can cause you heartache in two major ways: having too many (50%) or having too few (0%). The best method is to keep your keyword density around 2-3% per 500 words (that’s approximately 10-15 keywords) and use keywords that are relevant to your industry and your web page.
• Meta Tags are very often in the list of mistakes people make in internet marketing. Meta tags not only include your keyword lists and titles but also a short description of the page, making it easier for search engines to crawl and collect information.
• Content is the number one draw for web sites and the number one mistake people make in website promotion. Site content is not just about keywords. It’s about the words surrounding those keywords. Good content is:
(a) professionally written,
(b) relevant to your site and
(c) updated often.
• Links should be one of your considerations when you’re dealing with web site optimisation. If your links don’t work or go to an irrelevant location, users will stop searching your site for information and you may be banned from search engines.
• Web site design affects every web site, whether the owners know it or not. If your site is poorly designed, is hard to navigate or takes too long to load, search engines may skip over you and users will follow suit.
• Unethical SEO website promotion, also known as Black Hat SEO Techniques, will get your site banned from most major search engines. These include invisible text, keyword stuffing (refer to bullet 1), redirects and many other unethical practices. It may raise your ranking, but if it seems sneaky, don’t do it.
• Avoiding spiders is a mistake that many people make because they think that spiders are stealing contact or private information. But spiders are used by search engines to put your site on the map. Hide from them and you’re hiding from your customers.
• Using images as headings is a huge internet marketing mistake because while it may look good, it removes the all important h1, h2…etc, tags that aid in website promotion.
• A bad url is the equivalent of a sinking ship in the ocean. You should try to include keywords in your url to increase your ranking.
• Doing it yourself if you are not a professional or not well-versed in web site marketing can leave you without page rankings and without users.
Remember, web sites are now available to everyone, which means you have even more competitors to battle for the #1 ranking on search engines. It’s important to avoid mistakes and make your web site the best it can be from the start.

By: Jacqui Queen

Article Source: http://www.directorys.uniquearticles.info

Jacqui Q is a senior link building specialist of Link Popularity, the company offer competitive offer for article marketing and social bookmarking.

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