7 Top Strategies to Building a Benefits Based Business
1. Define the separation between features and benefits. A simple example would be two grey skirts with almost identical length, cut, style. A feature of one of the skirts is that it has two pockets. That particular feature becomes a benefit when one looks at the results the wearer may achieve through wearing the pocketed skirt rather than the unpocketed skirt. For example, by wearing the skirt with pockets, Shari will receive the following BENEFITS from this FEATURE. She will be: * An Efficient Team Player: Carry post it notes and pencils for quick jotting of notes and reminders as Shari meets colleagues on route to meetings and appointments. * Gleeful and Happy as a Parent: Shari can delight her daughter with a treat at the end of the day. * Surprising Mate: Shari can tuck her bonus check into her pocket and pull it out to delight her partner with an unexpected windfall. * Warm, Protected, Comfortable: On chilly days, Shari can tuck her hands into her pockets as she jets from her car to her office with speed and agility. After all, a woman with pockets can do it all! 2. Make a list of all the features you can think of for your product or service. For example, you provide Search Engine Placement assistance for your clients. One features of your service would include maximizing the use of keywords in your client's website. 3. Make a parallel list of all the benefits from the above listed features. For example, the benefits of the above feature (maximizing keywords) would be additional wealth and prosperity through higher listings in the major search engines. 4. Determine what benefits are REALLY important to your target market. You may assume that THIS benefit is of utmost importance. However, when you poll your clients or prospective clients, you may find the exact opposite. The important thing is to not be blind to reality. Ask some questions, adjust, tweak, poll again, adjust, ask more questions, tweak. Marketing and attraction are NOT an exact science. Enjoy the process! 5. Create word pictures of the benefits derived from your product or service. Remember the skirt with pockets? Carefully crafted statements which bring emotional responses will bring the most bang for your buck. Paint a picture and bring home sizzling bacon. 6. Implement a marketing and sales strategy based on the benefits you have uncovered. Pay special attention to those benefits which have the greatest impact on the purchasing decision. Continue to try on different techniques and strategies along the way as you uncover what works particular well for you and your target market. 7. Celebrate Success! Practicing building your business on benefits will yield a larger bottom line, that is guaranteed. It also takes some artistry and panache. You can choose to be an automaton, however I am sure you would rather become prosperous through using your mind and creating beyond your wildest dreams.
By: Julie Jordan Scott
Article Source: http://www.directorys.uniquearticles.info
Julie Jordan Scott is a Speaker, Writer and Life Coach who transformed her life from Government Bureacrat to Successful Entrepreneur in less than six months. To see how you can do the same, visit her website at www.5passions.com or call her at 661.325.4116 or via email, Julie can be reached at mailto:julie@5passions.com
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